Privacy Policy

Meow Arrows: Cat Puzzle · Effective date: October 28, 2026 · Türkçe

Meow Arrows: Cat Puzzle ("the game", formerly Arrow Shift: Puzzle Game) is developed and published by Mekax Studio ("we", "us"). This policy explains what information the game uses, why, and the choices you have.

Summary

• No accounts, no sign-in. We never ask for your name, email address, phone number, contacts or photos.
• We collect anonymous gameplay statistics and crash reports to improve the game.
• The game is free and shows ads provided by Google AdMob. One optional in-app purchase removes the banner and the ads between levels; payment is handled entirely by Apple. Coins are earned in the game only.
• We do not track you across other companies' apps or websites, and the game does not use Apple's advertising identifier (IDFA).
• We do not sell your data.

Information we collect

We use services from Google Firebase:

• Firebase Analytics records gameplay events such as which level was started, solved or lost, how long it took, how many mistakes were made, the stars earned, daily puzzle results, whether a hint was used and whether an optional ad was watched, together with general device information (device model, operating system version, app version, language, country) and a random app-instance identifier created by Firebase. This identifier is not linked to your identity.
• Firebase Crashlytics sends a crash report (technical details of the error and device state) if the game stops unexpectedly.

We use this information only to understand how the game is played, improve it and fix bugs. Our legal basis is our legitimate interest in maintaining and improving the game.

Google processes this data on our behalf and may store it on servers outside your country, including in the United States. See Google's privacy policy and Firebase privacy information.

Information that stays on your device

Your level progress, rescued cats, hearts, hints, coins, skins, daily puzzle streak, settings and language choice are stored only on your device. Deleting the app removes them. Whether you bought "Remove ads" is also stored on your device and can be restored from Apple at any time with Settings → Restore purchases.

In-app purchase

The optional "Remove ads" purchase is processed by Apple through the App Store. We never see or receive your payment details, name or Apple Account. The game uses Unity In-App Purchasing to talk to the App Store; Apple tells the game only which product was bought, with a transaction identifier, so the purchase can be unlocked and restored. See Apple's privacy policy.

Notifications

If you allow notifications, the game schedules local reminders on your device (for example when a new daily puzzle is ready). They are not sent through a server and no push token is collected. You can turn them off at any time in your device's Settings.

Ads

The game shows a banner ad on the home screen, a full-screen ad between some levels, and optional rewarded ads you can choose to watch for an extra heart, a hint or extra coins. If you buy "Remove ads", the banner and the ads between levels stop; rewarded ads remain optional. Ads are provided by Google AdMob.

To serve ads, measure them and prevent fraud, the Google Mobile Ads SDK receives information such as your IP address (used to estimate your approximate location, e.g. country or city), device model, operating system version, app version, language, an identifier for vendors or other device identifier, and how you interact with ads (for example impressions and taps). This information is not linked to your identity by us.

The game does not ask for tracking permission and does not access the IDFA, so ads are not personalized based on your activity in other companies' apps or websites. Ads may still be selected based on the context and your approximate location.

Google acts as an independent controller for the data it uses for advertising. See how Google uses information in ads and how Google uses information from apps that use its services.

Consent (EEA, UK and Switzerland)

Where required by law, the game shows Google's consent form (User Messaging Platform) on first launch so you can choose whether your data may be used for ads and measurement. You can change your choice at any time in the game under Settings → Privacy Options. If you do not consent, you will see non-personalized or limited ads.

The game engine

The game is built with the Unity engine by Unity Technologies. Unity may receive anonymous technical information about the device the game runs on (for example the device model and operating system version) to support and improve the engine. This information does not identify you and is not used for advertising or tracking. See Unity's privacy policy for game players.

Data retention

Analytics data is kept for up to 14 months and crash reports for up to 90 days, after which they are deleted automatically. Advertising data is retained by Google according to its own policies.

Your rights

Depending on where you live (for example under the EU/UK GDPR or Turkey's KVKK), you may have the right to access, correct or delete data about you, to object to its processing, and to complain to your data protection authority. Because the data we receive is not linked to your identity, the simplest way to stop all collection and reset the identifier is to delete the app. You can also limit ad data through Settings → Privacy Options in the game (where available). For any request, email us at the address below.

Children

The game is suitable for all ages but is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us and we will delete it.

Changes

We may update this policy. The effective date above shows the latest version; significant changes will be announced in the app or on this page before they take effect.

Contact

Mekax Studio
Email: mekaxstudio@gmail.com